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This day in search marketing history: January 13

Search Engine Land

2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. 2012: Four reports all pointed to an overwhelmingly successful fourth quarter in 2011 for major search advertisers in a number of verticals. 2012: So said “people familiar with the situation.”.

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How to Promote Brands Through Gifs

Neil Patel

Gifs are now used in place of emojis and text in everyday online conversations. Marketers can jump on this train to get our audience’s attention in their endless Twitter, Facebook, and Tumblr feeds and engage with users across all of our marketing platforms. Live Giffing. Think live tweeting but with gifs.

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Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Adobe Experience Cloud Blog

Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. With live streaming, there’s no reading off of a cue card, just real conversation, providing a H2H conversation marketers haven’t had access to in previous channels. Incorporate videos into the mix.

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Marketing Automation in Numbers

Markinblog

Businesses that use marketing automation have seen a 451% increase in qualified leads. In 2012, marketing automation was just over a decade old. Research also indicates businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. The ROI of Marketing Automation.

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This day in search marketing history: February 10

Search Engine Land

19, 2012 and was updated Oct. Google Moves Away From Large Navigation Drop Down Menu 2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu. This was the third confirmed update to the algorithm, which launched Jan.