Remove 2012 Remove Copywriting Remove Marketers
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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines.

SEO
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Your subscribers are tired and distracted, so give them less and they’ll love you more

Martech

Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating commutes, business travel and casual office chitchat. ” Data backs her insight: the average attention span has dropped from 75 seconds in 2012 to just 47 seconds post-pandemic.

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot Marketing

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. Let’s say you’re creating a marketing budget and want to decide how to allocate a portion for social media.

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How to Write a Marketing Email: 10 Tips for Writing Strong Email Copy

Hubspot Marketing

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages. Probably not.

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The AI content creation space is growing

Martech

A new scorecard and report from analyst firm AIContentGen analysed 20 AI-powered copywriting software solutions. “There is space between the amount of high-quality content corporate marketing and communication teams can produce and what needs to be generated,” he said. It is time to start exploring the use of these tools.”

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How Social Bookmarking Works [Plus 7 Tools To Help You Do It]

Hootsuite

Whether it’s a series of social media guidelines, a batch of examples for copywriting projects, a list of inspirational ad campaigns or, really, any other collection of content, you can curate it and share it internally with your brand. If Pinterest isn’t already part of your social media marketing plan, it absolutely needs to be.

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Delivering Episode 1: Welcome to a New Podcast from Litmus

Litmus

Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more. It’s no longer a few dedicated developers, copywriters, and marketers working in obscurity to grow their businesses.