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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

What I like: In addition to helpful blog content, HubSpot offers countless free templates, ebooks, and even courses so you can put your learnings into action right away. Social Media Marketing Ebooks Want to dive deeper into a social media best practice or strategy? What I like: The package includes templates for stories and posts.

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. Once you know you're creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. Ebook: Website Redesign Guide.

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5 Steps for a Most Excellent Google Hangout

Adobe Experience Cloud Blog

Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. Promote Your Event. Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic. Day of Hangout.

eBook 134
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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot Marketing

ebooks, webinars, kits, etc.) So if a contact downloaded your ebook called 10 Tips for a Balanced Unicorn Diet , your "unicorn diet" workflow would be triggered, sending that contact other helpful content, like blog posts about unicorn dietary tips. 2) Blog Subscriber Welcome Workflow. 3) New Customer Welcome/Training Workflow.

eBook 145
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Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

Adobe Experience Cloud Blog

Just because someone downloads your latest ebook doesn’t mean he will convert! Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. This is true especially for companies that run a lot of top-of-the-funnel programs. So, what can help?

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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. Facebook Promoted Posts. Here’s what we’ve learned! Paid Advertising Opportunities on the Major Social Media Channels.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.