Martech

APRIL 3, 2024

Within three months, I think, everyone in the marketing department had taken a new position or gone somewhere else. And we had just gone through the implementation of a marketing automation platform. This was around 2012, and we were one of the initial Act-On clients. Laughs.]

Thought Leadership 64

Thought Leadership Email Marketing Marketing Automation Platform B2C 64

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. Using retargeting through a sync with your marketing automation platform and Facebook, Molly sees an ad saying “Molly, are you refurbishing your kitchen?”

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

APRIL 2, 2013

When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case. On average, large technology companies report that marketing automation accounts for 3.1%

Marketing Automation Platform 134

Marketing Automation Platform Price Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

This post gave anyone unfamiliar with marketing automation — whether a recent graduate or your CEO — a succinct explanation of how marketing automation leads to revenue growth. What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology.

CRM 134

CRM Thought Leadership Marketing Marketers 134

Duct Tape Marketing

MARCH 15, 2017

Schiefelbein’s first self-owned business, Impromptu Guru, received the 2012 “Rookie of the Year” award and the 2014 “Volunteer of the Year” award from the Gilbert Chamber of Commerce in Gilbert, Arizona. This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Email jill@thedynamiccommunicator.com.

Communications 36

Communications Marketing Automation Platform eCommerce CRM 36

Adobe Experience Cloud Blog

JANUARY 6, 2014

This post gave anyone unfamiliar with marketing automation — whether a recent graduate or your CEO — a succinct explanation of how marketing automation leads to revenue growth. What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology.

CRM 100

CRM Thought Leadership Marketing Marketers 100