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Influencer Marketing Strategies for All Generations

Girl Power Marketing

Messaging for Millennials often focuses on specific causes, as 37% of this cohort say they’re willing to pay more for products that promote social good, especially those that align with their own values. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52
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Influencer Marketing Strategies for All Generations

Girl Power Marketing

Messaging for Millennials often focuses on specific causes, as 37% of this cohort say they’re willing to pay more for products that promote social good, especially those that align with their own values. Gen Z — born 1997-2012 — now makes up 40% of consumers. Generation Z.

Gen Z 52
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The 2013 Social Business Marketing Manifesto

Marketing Insider Group

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52
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A Brief Introduction to Agile Marketing

Litmus

What makes Agile marketing more effective than traditional approaches to marketing are the strong focus on experimentation, a better understanding of the customer, and frequent delivery of value. Agile Marketing Manifesto and Agile Principles. The rate of Agile adoption is skyrocketing across all marketing disciplines.

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Is The Corporate Website Dead?

Marketing Insider Group

Your best content is lost among too much product promotion. She pointed at the corporate website as a “traditional marketing vehicle” (ouch!) In November, 2012 the Coca-Cola company declared the death of its own corporate website. Not to promote their products. I think they are onto something.

PR 108
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How Content Made Peloton the Fastest-Growing Company in New York

Contently B2C

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. Other media investments include Facebook ads, retargeting, search engine marketing, email marketing, TV, and print.

Energy 59