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Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Animalz blog

For enterprise content, shifting from self-promotion to insights-based, audience-first content is the key to building trust and authority. “If Stephanie Losee [00:03:37]: So this is 2012. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Ty Magnin [00:03:30]: Incredible.

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How the YouTube algorithm works in 2025

Hootsuite

For example, you can attract views from YouTube ads, external sites, cross-promoting on social media , and partnerships with other channels or brands can all help you earn views and subscribers, depending on your strategy. Maybe this is a sign to analyze their thumbnails, video descriptions, or dive deeper into their cross-promotion strategy.

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. In 2016, YouTube released a whitepaper that made some waves. view duration). the algorithm).

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The Cost of Bad Content

Marketing Insider Group

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! Buyers are looking for truly “whitewhitepapers with no promotional bias. I’d love to know what the “other 10%” are doing?).

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Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Adobe Experience Cloud Blog

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). Vendors who promote inbound technology like to pit inbound marketing and marketing automation against each other, vilifying marketing automation and all outbound marketing as unwanted spam.

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The Best In B2B Technology Content Marketing

Marketing Insider Group

In 2012, SAP began a marketing initiative that put content at the forefront with the SAP Business Innovation blog. MIDDLE-STAGE CONTENT: A combination of licensed and original content that hits on niche topics specific to SAP’s offering and solutions: white papers, case studies, video and infographics.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. — Chris Brogan.