2013 Analytics Customer Acquisition Product 
Search Engine Land
JANUARY 22, 2023
Expedia had actually been powering Travelocity.com since 2013. So the acquisition seemed quite logical from both perspectives. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.
The CMO Survey
FEBRUARY 21, 2020
In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). AI is only valuable if marketers use resulting marketing analytics.
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Tiecas
MARCH 21, 2024
Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?
Adobe Experience Cloud Blog
JANUARY 15, 2016
I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success. Predictive: Not new, but very hot.
Martech
MARCH 29, 2023
Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.
Hubspot Marketing
MARCH 14, 2017
In-depth analytics can tell you how your viewers engage with your content and whether or not they take action. We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. In-depth analytics from Wistia lead to great results.
Use Insider
MAY 18, 2020
Customer Data Platform (CDP), a term coined in 2013. CDPs are: “A marketing system that unifies a company’s customer data from marketing and other channels to analyze customers to enable modeling and optimizing the timing and targeting of communications. What are the differences between customer data platform and DMP?
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