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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. They aren’t loyal to brands.

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The History of Social Media Since 2003

Hubspot Marketing

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2013 - YikYak is released as a local message board for college students. 2012 - Facebook buys Instagram.

Gen Z 134
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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life.

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10 Technology and Social Media Documentaries For Marketers

Neil Patel

The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. The documentary had a 2020 Netflix release and has a 1-hour 34-minute runtime.

Transform 136
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Rise of the Marketing Platform

Adobe Experience Cloud Blog

Here are five of the biggest trends that are transforming marketing today. In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. 1) Isolated channels —> coordinated experiences.

Marketing 134