Content Marketing Institute

JULY 3, 2018

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. Executives from Virgin (including Richard Branson), GE, and Microsoft all publish on LinkedIn.

Content Marketing

Businesses Grow

JANUARY 15, 2024

I didn’t publish the Content Shock post until January 06, 2014. On every place we publish, whether it is B2B or B2C. Content marketing was moving into a new phase, and it wasn’t going to be easy. If Content Shock was becoming an issue in 2014, you can only imagine what is happening today in a world overtaken by AI.

Outbound Marketing

Martech

APRIL 10, 2024

This makes sense as she’s a go-to expert in B2B marketing strategy and content, and a well-known HubSpot advocate in many digital communities including MOPros, Vistage, and more LinkedIn: Ali Schwanke (13K followers) X/Twitter: Ali Schwanke (6K followers) Dharmesh Shah The founder and CTO of Hubspot, Dharmesh is the voice of CRM.

CRM

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. In 2012 the Penguin update KO-ed spammy backlinks.

Market Research

Duct Tape Marketing

JANUARY 8, 2015

Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! Leveraging inbound marketing strategies can help small business grow their customer base and save money.

Outbound Marketing

Content Marketing Institute

OCTOBER 22, 2017

That’s because there are other ways to engage with brands – better ways (*cough* content marketing *cough*). By 2014, they saw around 5,000. Regular blogging is a go-to content marketing strategy for a reason – it works. HANDPICKED RELATED CONTENT: Blogging Trends That Bring Content Marketing Down to Business.

Outbound Marketing

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies. Sign up today.

Social Media Marketing

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1. Most marketers draft messaging targeting B2B or B2C. Ooyala reports that by mid last year, mobile video plays were up 74% from 2014, a phenomenal 844% from 2012. What about thinking B2H—business to human?

Thought Leadership

Hubspot Marketing

JULY 7, 2017

See who responds to each experiment and how, and it could inform your video marketing strategy. Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services -- but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views.

Video Marketing

Hubspot Marketing

JULY 10, 2018

Best of all, we'll show you effective strategies and impressive real-world examples for each. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. The email opt-in is still the starting point of lead generation and email marketing is the core of lead nurturing.

Inbound Marketing

Hubspot Marketing

APRIL 5, 2023

They have to wade through cobbled data from different sources, spend hours crunching numbers in spreadsheets, or wait for a marketing ops resource to help them. Unless they're using marketing attribution reporting. But what is marketing attribution? And how can you use it to improve your marketing strategy?

User-Generated

Hootsuite

APRIL 11, 2022

French beauty retailer Merci Handy, who has made colorful hand sanitizers since 2014, saw a 1000% jump in ecommerce sales in one 24-hour period. Customer feedback and market research should be the foundation of your marketing strategy. Sounds great, but more sales don’t happen automatically or without consequence.

Retail

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies. Learn more.

Social Media Marketing

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. In the last section of this report, we’ll look at differences in the challenges faced by B2B and B2C bloggers.

B2C

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Included as a top LinkedIn business page of 2014.

Social Media Marketing

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). Customer experience.

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