Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. The decline of organic reach has savvy marketers turning to tried-and-true tactics like good old word of mouth.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Content Marketing Institute

OCTOBER 20, 2017

Someone who needs statistics to back up an article regarding the importance of content marketing is likely to use CMI’s data-driven visuals. Take for example SEOPressor’s article for beginning B2C content marketers. . Influencer marketing is a great strategy for extending your content marketing reach in a valuable way.

Transform 111

Transform SEO Content Marketing B2C 111

Contently B2C

SEPTEMBER 19, 2016

Influencer marketing. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. A video game publisher could give an early copy of a game and some payola to an influencer in exchange for positive publicity. Last year, PewDiePie allegedly made $12 million. In June 2011, Justin.tv

Real Estate 52

Real Estate Influencer Marketing New Technology Promotion 52

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52