Remove 2015 Remove Branding Remove Millennials Remove Price
article thumbnail

21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145
article thumbnail

How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. Generation Z isn’t the best target audience for every brand.

Gen Z 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

article thumbnail

3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Contently B2C

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency. Influencer marketing.

article thumbnail

Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

As they succeeded, their customers became their brand evangelists. Over time, Wise narrowed customers' most important demands into three features: Price, speed, and ease of use. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand.

Marketing 107
article thumbnail

If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. Providing a video-based educational experience allows you to: Position your brand as a niche authority. DIY options. That’s a wrap.

Fashion 108
article thumbnail

33 Facebook Stats That Matter to Marketers in 2020

Hootsuite

That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. While it’s important to create a good content mix to develop a loyal following on Facebook, keep in mind that people following your brand want to know about your products.