Search Engine Land

FEBRUARY 24, 2023

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds 2019: Survey found the flag affected user behavior and brand perceptions. Yes, Google Is Testing Green Star Reviews In The Search Results 2015: Google said expect more experiments with the colors of the stars in the search results over the next few months.

Search Marketers 125

Search Marketers Neuromarketing SEO Marketing 125

Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. But keyword research is still far from obsolete. Also on this day.

Search Marketers 97

Search Marketers Non-Profit Marketing Marketers 97

Search Engine Land

FEBRUARY 2, 2023

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. 2010: More concerns about reports that Google was “heavily biased towards established brands” (i.e., wealth rather than merit).

Search Marketers 93

Search Marketers Real Estate SEO Marketing 93

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. Expedia had actually been powering Travelocity.com since 2013.

Search Marketers 89

Search Marketers Health Marketing Marketers 89

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 114

User-Generated Price Retail Marketing 114

Search Engine Land

MARCH 10, 2023

Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Search Engine Land

JANUARY 27, 2023

Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages 2015: Google added support for webpages that dynamically changed their content based on IP origin or language settings. Google’s Legal Woes Not Impacting Brand: Survey 2011: Did scandals or an antitrust investigation make people less trusting of Google or tarnish its brand?

Search Marketers 116

Search Marketers Real Estate SEO Marketing 116

Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 In the U.S., from 2021 to 2028.

Advertising 109

Advertising Advertisers Food Retail 109

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. P.S.: Sustainability helps signal that your products are high quality , especially if you are a new brand. People will be willing to pay a higher price. Want your brand here?

Logistics 62

Logistics Price Law Shipping 62

Ariyh

APRIL 3, 2023

We’ve seen how placing your product further or closer to a model can make your brand seem either prestigious or mainstream, and that rational vs emotional messages work best in different positions. P.S.: If you’re a small brand, try copying the ad creatives of large competitors. Want your brand here? Click here.

Product 62

Product B2C Price Advertising 62

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 139

Personalized Marketing COS Branding Price 139

illumin

MARCH 6, 2019

Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers. If an advertiser wants great audience REACH, then the environment within which the ads run may not always be brand appropriate or brand safe.

Branding 64

Branding Advertising Advertisers Price 64

Search Engine Land

MARCH 15, 2023

Google To Launch New Doorway Page Penalty Algorithm 2015: Google announced they were releasing a new “ranking adjustment” to their doorway page classifier to better handle doorway pages in the search results. Gary Price of Ask.com & ResourceShelf Interviewed 2007: Gary was commonly referred to as the man who replaced Jeeves the butler.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Neil Patel

JUNE 11, 2021

While BrickSeek doesn’t support all retail brands at the moment, they do have access to inventory for retailers like: Target Walmart CVS Home Depot Macy’s Lowes Office Depot Staples. With these, the software can find the best discount prices on specific products you want—for online and offline stores. Pricing starts at $9.99/month.

Retail 143

Retail Price Shoppers Manufacturing 143

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 122

User-Generated Retail Non-Profit Advertising 122

Hubspot Marketing

MARCH 15, 2024

Make Safe Happen Nationwide’s 2015 Make Safe Happen ad featured a young child describing things they’d never do. This ad features animated visuals of people’s lives being improved by Temu, with low prices for each item Temu provides. It’s accompanied by brand audio and concludes with Temu’s motto: Shop like a billionaire.

Transform 101

Transform Advertising Advertisers Food 101

Hubspot Marketing

JUNE 22, 2020

Your website is a sales rep, providing prospects with the features and pricing of your offering. Let’s take a look at average performance in 2015 compared to this year to see what’s changed. Website Performance Data (2015 vs 2020). Source HubSpot Research in 2015: data from over 1M unique websites graded.

SEO 95

SEO Shoppers User-Generated Retail 95

Search Engine Land

JANUARY 12, 2023

2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. 2014: Ryanair CEO Michael O’Leary said his airline has entered a partnership with Google, and was providing the search engine with flight pricing to help build a travel search and comparison tool. by Chris Liversidge.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

SmartBrief - Marketing

SEPTEMBER 28, 2023

In this article, we will discuss what you should know about Alibaba’s new strategy and its effects on global retailers and brands. During the leadership of Daniel Zhang, Alibaba’s ex-CEO from 2015 to 2023, the ecommerce giant shifted towards supporting corporate and brands merchants and experienced a loss of SMBs.

eCommerce 52

eCommerce Transform Retail Fashion 52

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands. For some luxury brands, the solution has been to partner with a social influencer agency. Influencer marketing.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Marketing Insider Group

AUGUST 5, 2015

Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission ­driven, inflated prices. Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people.

Content Marketing 78

Content Marketing Branding Price Marketing 78

Hubspot Marketing

APRIL 2, 2024

Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. What does a great pricing page look like? What does a great pricing page look like? Check them out below.

Price 97

Price User-Generated Shipping CRM 97

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Do they have the right size?

Place 72

Place Retail User-Generated Customer loyalty 72

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. The good news All that said, FIFA has signed up 30 different brand sponsors for this WWC. In 2019 they only had 12. from 2019).

Marketing 74

Marketing Marketers Place Price 74

Martech

OCTOBER 23, 2023

He told the judge that search ads are “mandatory” in any advertising campaign and admitted he wouldn’t tell clients to redirect ad spend to different platforms if Google increased its prices by 5%. Google is branded a ‘benevolent dictator’ by Booking.com (Oct. Google tends “not to tell advertisers about pricing changes”, he added.

Price 78

Price Advertising Advertisers Law 78

Marketing Insider Group

DECEMBER 5, 2014

There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. Publisher and Brand concepts merge.

Content Marketing 97

Content Marketing Marketing Marketers Advertising 97

Buffer Marketing

NOVEMBER 7, 2023

Keeping our first child home during the thick of the pandemic showed me that it’d be impossible to maintain my work over only naptimes and evenings, so consistent childcare was a non-negotiable for us (even with the hefty price tag). The next year (2015), I grossed $32,000, which matched what I had been earning full-time.

Energy 116

Energy Non-Profit Logistics Price 116

Neil Patel

MARCH 17, 2021

By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. Generation Z isn’t the best target audience for every brand. While they might not be a fantastic audience for brands in the alcohol or broadcast TV spaces, there are definitely some things Generation Zers do enjoy.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Buffer Marketing

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  The Barbie Dreamhouse has become reality and it’s in Malibu. Time will tell.

Gen Z 114

Gen Z 2023 Trends User-Generated Social Media Marketing 114

Neil Patel

APRIL 26, 2021

This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. Brand Stations. Branded Stations. Elements of the campaign will dominate the background, giving listeners maximum exposure to your brand.

Advertising 77

Advertising Advertisers User-Generated Price 77

Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. They might google a brand, look at pictures of the car and end up on a dealer’s website.

Health 134

Health Thought Leadership Direct Mail Shoppers 134

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Providing a video-based educational experience allows you to: Position your brand as a niche authority. The platform dictates structure, pricing, and promotion. Videos often stand out in search results thanks to the rich snippets. DIY options.

Fashion 110

Fashion Millennials Education Video Marketing 110

Exposure Ninja

APRIL 6, 2022

Covering multiple niches related to their brand is an excellent way to use their blog as they are creating content that is not only relevant to their service but also focuses on their different customer types. If done right, jumping on current trends can work in favour of your brand and generate digital PR. What is Guerrilla Marketing?

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Adobe Experience Cloud Blog

JANUARY 15, 2020

In 2015, email only asked you to invest $1 to gain back $38. After that, do a Google search for their brand name and see if they are mentioned on other sites or if they are linking to them. Luckily, these days there are thousands of tools available either for free or for affordable prices for any small business.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. These are brands you’d probably recognize. They should be able to show you the store, provide you with case studies, or outline the work they did for the ecommerce brand.

eCommerce 133

eCommerce Retail User-Generated Shoppers 133