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Marketing beyond boundaries at Opticon

Martech

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform 110
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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CMO Confessions Ep. 40: Danielle Levitas

On24- CMO Confessions

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52
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How to Create a Professional Promo Video on a Shoestring Budget

Hubspot Marketing

The total amount of videos on Facebook has increased by 94% annually from 2014 to 2015. In November of 2015, Facebook hit over 8 billion daily video views , doubling the video traffic in less than a year. It wouldn’t be that high without the explainer video.” - Ian Blain, Co-founder and CMO of BuildFire.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015. How much does your organization spend on inbound and content marketing? Marketing planning should start with the buyer journey! Must understand search and keywords. SEO #sds12.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

The first step in an omnichannel marketing plan is to map out the customer journey. For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Who are you marketing to at each stage?