When to show off that you’re a new brand
Ariyh
OCTOBER 9, 2023
If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that you are an established brand (e.g. chose the younger brand (started in 2015 versus a brand from 1987) for a home security camera (a tech product) 73.9% started in 1998).
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