Martech

APRIL 18, 2022

billion in 2015, according to Backlinko. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. As with all things digital, social media has seen its popularity surge during the pandemic. Worldwide 4.48 In the U.S., from 2021 to 2028.

Advertising 110

Advertising Advertisers Food Retail 110

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 118

Search Marketers Non-Profit Marketing Marketers 118

Ariyh

OCTOBER 9, 2023

chose the younger brand (started in 2015 versus a brand from 1987) for a home security camera (a tech product) 73.9% 📢 Free best-in-class designs for ecommerce promotions Grab Voucherify's free Ecommerce Promotions Figma Kit. 40+ customizable designs, end-to-end promotion flows, and an editable components library.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

OCTOBER 23, 2023

The search engine revealed that: It quietly increase ad prices by as much as 10% without telling advertisers. 2015 By 2015 Google maintained nearly 64 percent of search share on desktop and almost 90 percent of mobile in the US. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com.

User-Generated 127

User-Generated Advertising Advertisers Retail 127

Search Engine Land

MARCH 10, 2023

Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Its website uses a variety of colors (and creative product names) to promote each chocolate bar. Image Source.

Transform 145

Transform Place Promotion Product 145

Search Engine Land

MARCH 8, 2023

Google Says They May Flag Broken Security Certificates In The Search Results 2015: Google’s Gary Illyes also said that Google was working on possibly boosting the ranking of secure login pages even more than they did with the normal HTTPS ranking boost.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Ariyh

DECEMBER 4, 2023

One of the brands you are considering is priced higher than average, but they offer a sustainable initiative to take back their old products. People will be willing to pay a higher price. And besides the effort - what a waste! The mattress is still in good condition. Maybe it could be recycled? Or donated to someone in need?

Logistics 62

Logistics Price Law Shipping 62

Search Engine Land

MARCH 11, 2023

Google Local Pack Displaying Logos In Web Search Results 2015: Google was testing a new local pack in the web search results that displayed maps plus logos and pictures of the business listing. 2013: A promotional video suggested the Google Search App for iOS may be gaining Google Now support.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Hubspot Marketing

DECEMBER 5, 2023

I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." The Blue Snowball mic can be purchased via Amazon , Logitech , or Best Buy for prices ranging from $39.99 Prices for the HULKEN bag start at $89.99. Image Source 4.

Price 112

Price Finance Management Place 112

Ariyh

APRIL 3, 2023

Journal of Advertising (June 2015) 🏫 Researchers James M. Loved it | Great | Good | Meh | Bad 📘 Want to optimize your pricing? Get Ariyh’s Science-based Playbook of Pricing & Promotions 📣 Want to advertise on Ariyh? Facing Direction Affects Processing Fluency and Ad Evaluation.

Product 62

Product B2C Price Advertising 62

Neil Patel

JUNE 11, 2021

With these, the software can find the best discount prices on specific products you want—for online and offline stores. Pricing starts at $9.99/month. Available prices and best deals on products. However, one of the main challenges budding e-commerce store owners face is finding the right products to sell, at the right price.

Retail 143

Retail Price Shoppers Manufacturing 143

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream. Google Testing Single Line Sitelinks?

Search Marketers 89

Search Marketers SEO Marketing Marketers 89

Hubspot Marketing

NOVEMBER 8, 2023

Find out how much promotion might be, and don't be afraid to offer perks! Promote to your existing Facebook followers by creating a Facebook event and inviting them. One of the best ways to promote a local event is through direct mail campaigns to residents in the nearest zip codes. Generate buzz and FOMO with promotions.

COS 102

COS Food Transform Direct Mail 102

Ariyh

OCTOBER 23, 2023

The study was carried out on a large online retailer in 2015. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh? Competition to hold attention may be even fiercer now.

Retail 99

Retail eCommerce B2C Price 99

Buffer Marketing

NOVEMBER 13, 2023

  In 2020, sustainable footwear brand Allbirds did something similar by raising their prices by $1 across the board. That includes increasing the price of a deck of cards in a “once-in-a-lifetime” deal and a wild 99 percent off sale on an array of random items. The soaps sold out within hours. 

User-Generated 114

User-Generated Price Retail Marketing 114

Hubspot Marketing

DECEMBER 5, 2023

I've been using one since 2015, and it's sturdy, reliable, and provides good quality for its price." The Blue Snowball mic can be purchased via Amazon , Logitech , or Best Buy for prices ranging from $39.99 Prices for the HULKEN bag start at $89.99. Image Source 4.

Price 82

Price Finance Management Influencer Marketing 82

Search Engine Land

FEBRUARY 15, 2023

Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Google Mobile Testing New Loading User Interface 2015: It experimented with new loading effects as you navigated throughout the search results.

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2015: LinkedIn’s new customized search functionality was designed to help you find people, jobs or posts faster. 2015: Target’s Mobile Site Shows The Value Of An SEO Spring Clean (Sorry, Target!) by Chris Liversidge.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Backlinko

MARCH 30, 2024

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into a $17+ billion industry that is estimated to reach $28.8 billion by 2027.

Affiliate Marketing 74

Affiliate Marketing Food User-Generated Marketing 74

Litmus

APRIL 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. An email using AMP can provide up-to-the-minute, accurate information on inventory and pricing. This article originally appeared on Retail TouchPoints.

Place 72

Place Retail User-Generated Customer loyalty 72

SmartBrief - Marketing

SEPTEMBER 28, 2023

During the leadership of Daniel Zhang, Alibaba’s ex-CEO from 2015 to 2023, the ecommerce giant shifted towards supporting corporate and brands merchants and experienced a loss of SMBs. Providing support to SMBs indicates Taobao’s need to improve the content dynamics of the platform and increase the number of products with low prices.

eCommerce 52

eCommerce Transform Retail Fashion 52

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 125

User-Generated Retail Non-Profit Advertising 125

Hubspot Marketing

FEBRUARY 5, 2024

Over time, Wise narrowed customers' most important demands into three features: Price, speed, and ease of use. Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. Although founded in 2015, it quickly established itself as one of the UK's most admired and trusted challenger banks.

Marketing 97

Marketing Marketers User-Generated Influencer Marketing 97

Neil Patel

MARCH 17, 2021

By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale. Showcase Low Price Points in Your Paid Ads Targeted at Gen Z.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Buffer Marketing

DECEMBER 20, 2023

  All of the promotion on social media led to a smashing success, making The Last of Us the most successful case of a video game making the leap to a show. Vision Pro marked the company's first entrance into a new product category since the 2015 Apple Watch, and the demo left audiences with more questions than answers. 

Gen Z 114

Gen Z 2023 Trends User-Generated Social Media Marketing 114

Exposure Ninja

APRIL 6, 2022

This makes it the perfect type of content for Wise to share and the perfect place to promote their international transfers. Wise doubled down on the guerrilla marketing tactics, keeping the goal of exposing banks for charging high fees while promoting Wise’s lower fees. Screenshot of the Wise international account promotion.

Marketing Strategy 59

Marketing Strategy Finance PR Marketing 59

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

This is also an effective way to spend any funds left over from your 2015 budget! Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Price promotions certainly do not work with existing customers and early prospects who are not ready to purchase immediately.

Customer Marketing 134

Customer Marketing Customer Thought Leadership Food 134

Hubspot Marketing

FEBRUARY 8, 2024

Image Source Smile Doctors started in 2015 , and in the first few years, the brand had minimal brand recognition. Keywords related to services, pricing, or transactional actions are good examples. Google Ads is one of the most effective marketing strategies I’ve seen dental companies use. Case in point: Smile Doctors.

Transform 110

Transform User-Generated Marketing Marketers 110

Hubspot Marketing

NOVEMBER 30, 2016

Back in February 2015, Facebook launched a feature in the Facebook advertising platform that rates your ads and gives you a relevance score, similar to Ad Rank in Google AdWords. This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed.

Advertising 145

Advertising Advertisers Price Promotion 145

Exposure Ninja

JUNE 16, 2022

For perspective, it wasn’t until June 26th, 2015, that the Supreme Court ruled that it is unconstitutional for states to ban same-sex marriages. Truly ask yourself what is being done to promote acceptance of all sexualities and gender expressions in your organisation. Practice what you preach. Donations and organisations.

Non-Profit 105

Non-Profit Education Law Promotion 105

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. The platform dictates structure, pricing, and promotion. Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank in the top three.

Fashion 110

Fashion Millennials Education Video Marketing 110

Hubspot Marketing

AUGUST 18, 2022

But that discrepancy in pricing is exactly why these designers and Target brand decided to partner with one another. Although the four-piece luggage set goes for a whopping $20,000, the price is right for the target customer, as the BMW i8 starts at $135,700. See what I mean? Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. With the explosion of the internet and social media, our marketplaces look completely different, consumer habits have us browsing for the best price online, and marketing landscapes are almost unrecognizable.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Duct Tape Marketing

APRIL 21, 2017

Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. Price: FREE, while plans start at $9.99/month Price: Starts $49/month with FREE 15-Day Trial. Price: Starts at $9.99/month

Social Media Marketing 63

Social Media Marketing Price User-Generated Analytics 63

Neil Patel

JULY 9, 2019

In 2015, you could generate a bit more than 3 visitors a month from the social web for every 100 followers you had, and now it’s dropped down to roughly 2 visitors per month. This is also because social sites tend to promote content that keeps people on their social sites as opposed to driving their visitors off to your site.

User-Generated 111

User-Generated B2C Price Promotion 111

Contently B2C

AUGUST 8, 2016

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. A May 2015 survey from Augure and Schlesinger found that marketers’ biggest challenge is finding the right influencer. A blog post on The Strip promoting Guerlain’s products.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52