Adobe Experience Cloud Blog

JUNE 22, 2015

A good example is event apps: companies are increasingly using event apps as a way to communicate with customers and partners on their corporate events or tradeshows. Marketing automation allows companies to build user profiles based on what people look at on their website and social networks and then respond to the users activity.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

JUNE 16, 2016

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

Customer Journey 91

Customer Journey Customer Thought Leadership Education 91

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey?

Customer Journey 114

Customer Journey Marketing Automation Platform User-Generated CRM 114

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Content Marketing Teaches Us Lessons On Who We Are Marketing To. image source. Cisco has been pushing content for years.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145