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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

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Guide Your Buyers Through the Customer Journey with Social Media

Adobe Experience Cloud Blog

Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.

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10 Marketing Reports Everyone Working Online Should Read

Rock Content

2015 State of Marketing | Salesforce. In this second annual report, Salesforce surveyed over 5,000 marketers around the world to get a scope for top priorities across all digital channels. 2015 Social Media Marketing Industry Report. State of B2B Product marketing 2015 | Regalix.

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Marketing beyond boundaries at Opticon

Martech

Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types.

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How Content Takes the Stage to Change Brand Perception [Example]

Content Marketing Institute

Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year. And it offers several lessons for other marketers. Help individual voices work within an ensemble. because of you, the city stands #vegasborn.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

What customers think and feel about your brand should be the same wherever they interact with you. Get into the mind of your customer. The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you?

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Content Marketing Teaches Us Lessons On Who We Are Marketing To. Who’s Increasing Their Content Marketing Budget?