Adobe Experience Cloud Blog

JANUARY 13, 2017

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. Markets are exploding, so why go one-to-one when you can go one-to-many? Have you recently made the move to a more comprehensive marketing automation platform?

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketers Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Putting together a framework to understand your buyer’s journey is crucial for understanding how your marketing efforts can drive more leads to purchase and ultimately increase ROI. Establish rules that move a lead from one journey stage to the next and socialize these steps with both the marketing and sales teams.

eBook 134

eBook Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Triggered Communication.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145