2015 Education New Technology 
Chief Martec
FEBRUARY 10, 2025
From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”
Marketing Insider Group
OCTOBER 19, 2015
While in 2015 they were hiring mid-level content executives at the manager and director level, 2016 will see a promotion of these roles to VP and higher levels, with purview over communications and social media, and responsibility for media decisions as well. Companies will get serious about hiring content talent. Ardath Albee.
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Marketing Insider Group
NOVEMBER 22, 2021
Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. That doesn’t mean we can predict technologies or begin to know what the world might look like in another ten years.
Marketing Insider Group
DECEMBER 3, 2019
A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. So educational, non-sales focused content is a vital part of your overall marketing strategy.
Content Marketing Institute
DECEMBER 11, 2018
With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.
Content Marketing Institute
AUGUST 3, 2018
We talk a lot in content marketing about how stories can engage, educate, and win over audiences. Risk and innovation – emerging trends, new technologies, and potential threats that could impact your business, the global economy, and society at large, with an emphasis on preparing for possible changes. “We
Duct Tape Marketing
JUNE 20, 2023
Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. I mean, you know, if you'd have bought stock in the world, digital transformation in 2015, right? It's just massive wasted effort. You'd be very wealthy now just based on word usage.
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