2015 Gen Z Millennials Place 
Hootsuite
AUGUST 30, 2022
How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.
Neil Patel
MARCH 15, 2021
Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?
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Marketing Insider Group
FEBRUARY 4, 2020
Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.
Hubspot Marketing
OCTOBER 11, 2023
2015 - Discord launches as an instant messaging and voice chat platform for gamers. 2015 - Discord launches as an instant messaging and voice chat platform for gamers. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Many of the most popular videos are still quoted today. 2014 - Musical.ly
Martech
FEBRUARY 22, 2023
And while many still use Google as their gateway into the web, there is a shift among younger generations toward TikTok. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. 16% are older millennials between 30-39 years old, 13.9%
Hubspot Marketing
JANUARY 9, 2023
Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. Pro Tip: Fandom content as well as niche products and clothing lines typically do well on the platform.
Hootsuite
OCTOBER 25, 2021
Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. There’s a place for every business on social media, but it’s not everywhere. OK, so you’ve got a plan and places to be. Definitely don’t do that.
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