Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). billion in lost ad revenue.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Buffer Marketing

DECEMBER 20, 2023

  The Barbenheimer mashup became a cultural phenomenon that no social media marketer (or user, for that matter) missed in their feed. Movie generated $1.36 The first teaser which masterfully integrated themes from the game, generated over 57 million organic views in 72 hours, making it HBO’s most-watched teaser of all time.

Gen Z 115

Gen Z 2023 Trends User-Generated Social Media Marketing 115

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Transform Advertising Advertisers 122

Content Marketing Institute

NOVEMBER 5, 2018

Axe, a Unilever brand of grooming products, focuses on a young male demographic. HANDPICKED RELATED CONTENT: The ABCs of Connecting With Generation Z. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey. Answer burning questions. Image source.

Gen Z 94

Gen Z CMO Marketing Strategy Content Marketing 94

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z 126

Gen Z Product Retail Millennials 126

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. Apple’s #ShotOniPhone.

Gen Z 129

Gen Z User-Generated Millennials Branding 129

Hubspot Marketing

AUGUST 20, 2019

billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( 74% of Facebook users check it daily. ( Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline. share of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z 142

Gen Z Finance User-Generated Transform 142