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Aon Shares Why Its Content Scorecard Is a Must

Content Marketing Institute

Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

However, despite all this activity, only around 7-10% of all payments in Africa were electronic in 2021, thereby signifying a major growth opportunity especially when digital infrastructure by companies such as Econet Global and being built at a record pace across the continent. This is the lowest-hanging fruit of the African market.

Health 202
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising accounts for more than 40% of UK marketing budgets in 2021.