Aon Shares Why Its Content Scorecard Is a Must
Content Marketing Institute
AUGUST 3, 2018
Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers.
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