Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. Definitely don’t do that.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Content Marketing Institute

AUGUST 3, 2018

Marketing-qualified leads (MQL) and conversion rates aren’t part of the mission of the company’s brand journalism platform, The One Brief , so they’re not even part of the discussion. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers.

Global Marketing 54

Global Marketing Health Promotion New Technology 54

Jeff Bullas

DECEMBER 7, 2022

In 2015, my company, BlueCloud Health , worked with 2 entrepreneurs who had just identified a problem – over half the medicines in Nigeria were counterfeit, made worse by Africa’s fragmented and poor pharmaceutical supply chains. . This is the lowest-hanging fruit of the African market.

Health 202

Health Non-Profit Food Energy 202

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising accounts for more than 40% of UK marketing budgets in 2021.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Content Marketing Institute

SEPTEMBER 11, 2018

It reminded me of an experience I had while working on a global marketing team in a Fortune 500 company. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. When pushing #content for distribution, don't forget to include your #sales team.

Communications 93

Communications CRM Global Marketing Management 93

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. In 2016, numerous ecommerce and social shopping integration apps such as Instagram’s ‘Shop Now’ button and Pinterest’s ‘Buyable Pins’ became available to marketers.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing. The Sophisticated Marketer’s Podcast.

Entertainment 65

Entertainment Thought Leadership Marketing Marketers 65