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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. Products become services, and services connect consumers.

Gen Z 145
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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. So why not offer the option of purchasing your products from within those apps? You know what’s even better than seeing a product in-store before purchasing? Shopping Natively. Voice Search.

eCommerce 141
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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. See what I mean?

Branding 145
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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Consider these stats: One in three millennials say they bought a product after watching a how-to video about it. The platform dictates structure, pricing, and promotion. Videos often stand out in search results thanks to the rich snippets.

Fashion 110
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.

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3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Contently B2C

And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. A May 2015 survey from Augure and Schlesinger found that marketers’ biggest challenge is finding the right influencer. A blog post on The Strip promoting Guerlain’s products.

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Transcript of Monetize Your Expertise and Thrive

Duct Tape Marketing

John Jantsch: Especially in the millennials, the term portfolio career is … as opposed to my dad or even me, to some extent, I’ve been doing the same thing for 30 years, essentially. In fact, that’s why I wrote Stand Out, was I really wanted to puncture that myth, because you only see the finished product.