Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO
Animalz blog
JULY 22, 2025
“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” You guys IPO’d in like 2020, sorry, 2015, is that roughly correct? So what ended up building out was a 40 person organic marketing organization. So we can kind of feel the. Yeah, yeah.
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