Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Online PR and display deliver conversions.

Retail 69

Retail Marketing Mix User-Generated PR 69

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Duct Tape Marketing

MARCH 4, 2016

Why Multimedia Production Will Push Your Brand Forward written by Guest Post read more at Duct Tape Marketing. Multimedia production–the use of various digital canvases such as text, audio, animation, photography, video, etc.–allows Build a Stronger Brand Identity. Why should I trust this brand?

Product 46

Product Branding PR Education 46

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Neil Patel

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. For example, if you look at the long-tail phrase, “what is digital marketing”, there are only 11,300 global searches a month but a whopping 665,000 pieces of content trying to answer that question. Google loves brands. They both believe in brands.

SEO 145

SEO User-Generated PR Education 145

Moz

JUNE 29, 2020

Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. As digital marketers, we are trying to influence behaviors.

PR 79

PR SEO Traditional Marketing Copywriting 79

Hubspot Marketing

AUGUST 21, 2023

While your company might promote the product itself using certain ad space, your marketing channels are where you'll publish the content that educates your buyers, generates leads, and spreads awareness of your brand. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Moz

JUNE 29, 2020

Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. Instead, links should be a natural consequence of a fantastic product or service which is marketed and branded well. As digital marketers, we are trying to influence behaviors.

PR 67

PR SEO Traditional Marketing Copywriting 67

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : combine the one-two punch of social media and content marketing as part of an integrated marketing approach.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Search Engine Land

OCTOBER 25, 2022

.” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. Investing in other marketing channels. Revamping their brand positioning.

SEO 94

SEO Marketing Marketers Key Performance Indicator 94

Orbit Media Studios

SEPTEMBER 20, 2022

The effectiveness of content marketing has remained steady since 2016. But content marketing remains challenging. Not every brand needs to double down on video or webinars or infographics. It’s a small investment project that pays out big dividends for brands that rely on search traffic and thought leadership.”

B2C 145

B2C eBook Analytics Promotion 145

Orbit Media Studios

MAY 4, 2022

We do not use marketing automation. We also learned the power of PR and guest blogging. We used to call ours “The Orbiter” but we dropped the name in 2016. We gave it the boring but specific name “Digital Marketing Tips.” Account-Based (Content) Marketing. You also don’t need a lot of technology.

Thought Leadership 129

Thought Leadership Energy Content Marketing Promotion 129

Rock Content

JANUARY 18, 2018

As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Another year has come and gone, and 2018 is upon us.

SEO 40

SEO eBook PR Digital Marketing 40

Rock Content

NOVEMBER 6, 2017

Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017. Most marketers will look to do this, so it’s important to stay competitive,” he said.

Retail 40

Retail SEO User-Generated PR 40

Search Engine Land

SEPTEMBER 26, 2023

At the time, I had been around SEO and digital marketing for 5+ years… This whole event really got me going with SEO and has become my top marketing channel to do work for since then,” Madden shares as he reflected on the journey that this update had led him on.

SEO 127

SEO Transform User-Generated Health 127

Exposure Ninja

JANUARY 25, 2022

On top of this, since 2016, Google has taken a “ mobile-first indexing ” approach meaning when they crawl your website, to help determine where you should rank, they look at the mobile version first. This is what Google announced in 2016; Today, most people are searching on Google using a mobile device. Create a Content Strategy.

SEO 52

SEO eBook Customer Journey User-Generated 52

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion on marketing efforts in the three months to December, marking a new record since the study began in 1982. billion, as brands battle it out with their headline Christmas ads.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing.

Content Marketing 107

Content Marketing PR Transform Manufacturing 107

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Hubspot Marketing

AUGUST 9, 2018

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? But the marketing job market is increasing faster than anyone expected. Digital Marketing. Content Marketing.

PR 122

PR Marketing Marketers Non-Profit 122

Sprout Social

OCTOBER 3, 2018

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole. Why is this so important?

Education 109

Education Non-Profit Transform User-Generated 109

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. It’s true that content marketing is democratizing , and video is no exception. Examples of authentic, engaging video marketing abound.

Content Marketing 100

Content Marketing PR Whitepaper Marketing 100