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2016 Marketing Events That Will Shine as Bright as Gold

Adobe Experience Cloud Blog

If you’re like me, you’ve already begun planning your event roadmap for 2016. Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. January 2016. February 2016. March 2016. The Economist – The Big Rethink 2016 – March 24 th – New York, NY.

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. That wraps up our top 10 blogs for 2016. Measure the ROI of Digital Advertising Beyond Revenue Impact. Interested in putting these strategies to work?

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Tools and Tips for Outbound Sales Prospecting

Adobe Experience Cloud Blog

In 2016, we added a 65% year-over-year growth in pipeline. At Marketo, we use some of the best and most efficient technologies in the market: Customer Relationship Management (CRM): A CRM system is the main database for all your information about accounts, contacts, and opportunities.We Tips for Outbound Prospecting.

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5 Ways to Focus Your Marketing Efforts on the Customer Experience

Adobe Experience Cloud Blog

It also is proven to decrease confidence in your brand as it shows a lack of care and indicates antiquated technology where your CRM is concerned. In 2016 and beyond, the battle will not be won on the price page or over product features, but rather on the entirety of your customer experience. Properly Sync Social.

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5 Do’s and Don’ts of Employee Advocacy

Adobe Experience Cloud Blog

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. This means providing options on mobile, desktop, through browser extensions, and even direct sharing from other tools like a CRM.

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Getting Emotional?Building Customer Trust Is Key to Your Brand’s Future

Adobe Experience Cloud Blog

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. Building Customer Trust Is Key to Your Brand’s Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The post Getting Emotional?Building

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Is BYOD Taking Over?

Adobe Experience Cloud Blog

By 2016, Gartner predicts that two-thirds of the workforce will own their own smart phones, and 38 percent of companies will no longer offer company-supplied devices to employees. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Tools to Manage BYOD. Is BYOD Taking Over?