Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. Here is a video of Paul Haahr, a Ranking Engineer at Google, explaining the approach (and its challenges) at SMX way back in 2016. A short click visitor from search landed on your page and quickly decided they were in the wrong place. It is mostly a function of links from other websites.

SEO 102

SEO Copywriting Analytics PR 102

Moz

JUNE 29, 2020

Campaign”, in the context of link building or digital PR, implies a few things: It has a start and an end point It is a one-off activity It is about a specific “thing”, whether that be a topic, product, or piece of content. As digital marketers, we are trying to influence behaviors. This was back in 2016.

PR 67

PR SEO Traditional Marketing Copywriting 67

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

His top advice : combine the one-two punch of social media and content marketing as part of an integrated marketing approach. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Good stuff, right? And there’s more to come.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Neil Patel

MARCH 19, 2019

But what was surprising is that referral traffic was in 3rd place at 11% and email was at 9%. Whether it is guest posting or generating PR, you should try and get as much referral traffic as possible as it creates steady traffic that isn’t too affected by algorithm updates. They are now averaging 2,118 words per post.

Content Marketing 112

Content Marketing Marketing Marketers User-Generated 112

Orbit Media Studios

MAY 4, 2022

Our in-house event was also a place to try new presentations, some of which made it to bigger stages. Our tour of marketing conferences started in this era. We do not use marketing automation. We also learned the power of PR and guest blogging. We used to call ours “The Orbiter” but we dropped the name in 2016.

Thought Leadership 129

Thought Leadership Energy Content Marketing Promotion 129

Search Engine Land

SEPTEMBER 26, 2023

There were places where you could buy links, and services promising to boost your rankings actually worked! Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links.

SEO 127

SEO Transform User-Generated Health 127

Rock Content

NOVEMBER 6, 2017

Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017. Step 1: Start early. Step 5: Get into gift guides. You can also capitalize on timely annual content.

Retail 40

Retail SEO User-Generated PR 40

Exposure Ninja

JANUARY 25, 2022

Once you’ve got this foundation in place, your other strategies will be more effective, increasing your search traffic and increasing your leads and sales ! This is what Google announced in 2016; Today, most people are searching on Google using a mobile device. Search engine optimisation of course! Create a Content Strategy.

SEO 52

SEO eBook Customer Journey User-Generated 52

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer.

User-Generated 65

User-Generated CRM Whitepaper Thought Leadership 65

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Jeffbullas ).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Econsultancy

DECEMBER 13, 2021

Consequently, smartphones now account for 64% of all digital investment, up from around a 55% share in the first half of 2020. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Digital advertising now receives 40.7% of UK marketing budgets, up 18.5

Advertising 52

Advertising Advertisers Retail Shoppers 52

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Each edition of The New Rules of Marketing and PR is noticeably better than its predecessor.

Content Marketing 107

Content Marketing PR Transform Manufacturing 107

Moz

MAY 21, 2020

MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Shannon McGuirk.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Hubspot Marketing

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Digital Marketing.

PR 122

PR Marketing Marketers Non-Profit 122

Sprout Social

OCTOBER 3, 2018

To help make sense of it all, this guide demonstrates how any political candidate—whether it be local, state or national—can get the most out of social in their campaign strategy and display some impressive digital marketing for their audience and the nation as a whole. Develop a thoughtful strategy for success.

Education 109

Education Non-Profit Transform User-Generated 109

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. The talk took place during the 2015 NewsCred # ThinkContent Summit , and highlighted how GE and Intel prove the reach of their content.

Content Marketing 100

Content Marketing PR Whitepaper Marketing 100