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6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot Marketing

How to Fix It: There are many ways to spread brand awareness, but the three I'll touch on here are PR, co-marketing, and blogging. PR: Public relations is less about paying for a spot in a news blog, and more about focusing your voice and finding your place in the market.

PR 111
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4 Cyber Week Observations That Will Make You A Better Marketer

Adobe Experience Cloud Blog

This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. While Cyber Week is just one week out of the year, there are endless ways to participate and it’s important to document your lessons and ideas now, while they are fresh, and put your plan on the books for 2016.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster states that “research gets millions of shares on Facebook.” Optinmonster).

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7 SEO Trends for 2018 That Will Make You Question Everything

Rock Content

Their full thoughts are catalogued in our annual eBook. The eBook, titled ‘The Ultimate Guide to SEO in 2018: 50 Insiders on the Future of Search,’ provides detailed insights about everything from GDRP to Amazon Alexa. In late 2016, Google acknowledged that most users were searching the Internet using mobile platforms.

SEO 49
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How to Get to the Top of Google in 2022

Exposure Ninja

On top of this, since 2016, Google has taken a “ mobile-first indexing ” approach meaning when they crawl your website, to help determine where you should rank, they look at the mobile version first. This is what Google announced in 2016; Today, most people are searching on Google using a mobile device. Link Building. eCommerce SEO.

eBook 52
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5 Real Examples of Advanced Content Promotion Strategies

Moz

His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up): Brian targets different WordPress-related categories, questions, or interests. Facebook's organic reach fell by 52% in 2016 alone. But that’s a mistake.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. PR managers make between $40,000 and $97,000 with the median salary being $65,000. Content Marketer.

PR 142