Hubspot Marketing

MAY 5, 2025

Email I first spoke to Yuval Ackerman when I interviewed her for my article on the anatomy of the perfect sales email. I loved her approach to ethical emails. Source Top tip: If you want to learn more about email marketing, HubSpot has a free email course. This course comes with a certificate, too.

Finance 87

Finance Analytics Transform Communications 87

Martech

DECEMBER 4, 2023

Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. The thing is, sometimes those “cracks” are actually opportunities or market segments you’re missing. Racist chatbots In 2016, Microsoft created a chatbot called Tay. Marketing is a percentage game, after all.

Marketing Strategy 126

Marketing Strategy Marketing Marketers Market Segmentation 126

Sprout Social

OCTOBER 23, 2018

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Don’t forget Cyber Monday.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). HANDPICKED RELATED CONTENT: Read These Books: Summer Recommendations from Content Marketers.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111