Remove 2016 Remove Email Marketing Remove Market Segmentation
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11 helpful resources for improving your business skills

Hubspot Marketing

Email I first spoke to Yuval Ackerman when I interviewed her for my article on the anatomy of the perfect sales email. I loved her approach to ethical emails. Source Top tip: If you want to learn more about email marketing, HubSpot has a free email course. This course comes with a certificate, too.

Finance 86
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Why edge cases matter in marketing strategy

Martech

Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. The thing is, sometimes those “cracks” are actually opportunities or market segments you’re missing. Racist chatbots In 2016, Microsoft created a chatbot called Tay. Marketing is a percentage game, after all.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. Don’t forget Cyber Monday.

Shoppers 110
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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). HANDPICKED RELATED CONTENT: Read These Books: Summer Recommendations from Content Marketers.