Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. 72% of marketers say that content marketing sparks engagement growth. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Adobe Experience Cloud Blog

MARCH 30, 2016

Their other tactics, aside from in-person events, involve different forms of content that can be hosted online: case studies, whitepapers, research reports, and infographic. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

MAY 26, 2023

Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience. The key to this tactic is to make your personalized outreach unique and worth their while.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Neil Patel

OCTOBER 23, 2020

This can include posts on social media networks, company blogs, or creating gated assets like PDFs and whitepapers. Email Marketing. Email marketing agencies can help you move your prospects down your sales funnel. Why Choosing a Specialized Agency is better than an End-to-End Agency?

Marketers 120

Marketers Marketing Inbound Marketing Advertising 120

Rock Content

SEPTEMBER 7, 2016

For example, your goal may look like this: “Generate 1,000 downloads of our holiday shopping eGuide by December 10, 2016.”. Your offer is the most important aspect of your holiday marketing campaign. Make them: 1.) Attainable. Measurable. Time-bound. It’s beneficial to find out as many details about your target audience as possible.

Whitepaper 65

Whitepaper Promotion Marketers Marketing 65

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Hubspot Marketing

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Email Marketer.

PR 144

PR Marketers Non-Profit Marketing 144

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. Epic Content Marketing” . Joe Pulizzi of the Content Marketing Institute teaches this webinar presented by email marketing provider GetResponse.

Content Marketing 111

Content Marketing PR Whitepaper Marketers 111