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Why Digital Transformation Is Impossible Without an Engaging Culture

Marketing Insider Group

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization.

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First, second and third-party data: what are the advantages of a data strategy

Rock Content

Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. First-party data, however, is more valuable to companies, as it is generated from their own channels and platforms.

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Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

” But this generative AI boom didn’t happen overnight. In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. Here, Africa leads the world.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

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Why Today’s Training Methods are Failing

Duct Tape Marketing

Organizations must adapt training methods to ensure practical skill acquisition by creating structured learning environments where novices engage with new technologies. It's time to transform your approach. I gave a TED talk in 2018, but actually from about 2016 on those findings were done. This is John Jantsch.