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Squash Social Media Trolls With These 9 Tips [Guide]

Hootsuite

They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. — Carter Wilkerson (@carterjwm) April 6, 2017. The best example is an oldie.

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How to Improve Your Content Marketing with Digital Branding

Rock Content

By combining digital branding and content marketing, you can improve the effectiveness of your content marketing efforts. About the Author: Juntae DeLane is the founder of Digital Branding Institute, Sr. Digital Brand Manager for the University of Southern California, and principal consultant for DIGITAL DELANE.

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Why video is key to building brand identity and engagement

Search Engine Land

I’ll never forget spending $50,000 in month one to $500,000 by month three during a very unique time for YouTube advertising in 2017. Producing diverse content formats From consulting for numerous brands, I’ve seen my clients all operate as media companies with diverse strategies.

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

See how brands manage deliverability (and other analytics). Originally published on August 21, 2017, by Chad S. Want to build a best-in-class email marketing program? You need to understand what works and what doesn’t. And arm yourself with the right data. Plus, access hands-on advice to fix issues! Start your free trial.

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How to Grow Your Audience With Hashtags for Instagram

Sprout Social

A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT. Use branded hashtags to get your most loyal followers and customers to engage, and improve brand awareness. A post shared by McLaren Automotive (@mclarenauto) on Apr 9, 2017 at 11:19pm PDT. Community Hashtags.

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This day in search marketing history: January 13

Search Engine Land

2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. 2020: 7 reasons why you need to update your reputation management strategy in 2020 by Chris Silver Smith. by Chris Liversidge.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

The role of the CMO is changing, and it’s no longer all about advertising and brand management. Difficulties in gathering, updating, sorting, and analyzing data are commonly cited stumbling blocks, along with poor data quality and managing data across different departments and silos. Source: [link].

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