Search Engine Land

MAY 6, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand tuned parameters.”

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Search Engine Land

SEPTEMBER 8, 2023

1, 2017 – Sept. No more procrastination. Onward to GA4. If you’ve been waiting until you absolutely had to switch to GA4, you may want to read How to use Google Analytics 4: A complete guide. That’s how long this UA property had been collecting analytics data. We knew this was coming, just not when. 68 days.

Analytics 134

Analytics SEO 134

Search Engine Land

AUGUST 15, 2024

In 2017 , Google said “the probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.” Google has basically been pushing 2 seconds since 2010. Google’s John Mueller advised making sites that load in less than 3 seconds since at least 2016. ” About the data. The online survey of 2,000 U.S.

Branding 113

Branding SEO 113

Buffer Marketing

MARCH 1, 2024

All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories.

Logistics 20

Logistics Energy Food Communications 20

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022.

Advertisers 111

Advertisers Advertising Digital Marketing Marketing 111

Martech

JUNE 21, 2023

2017: Google releases Global Site Tag (gtag.js). It lets webpages load faster, improves data collection and accuracy and eliminates errors caused by dependencies. 2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Analytics 145

Analytics Place Marketing Marketers 145

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Transform 119

Transform Manufacturing Finance eCommerce 119

Search Engine Roundtable

SEPTEMBER 9, 2022

The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation. Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday.

User-Generated 106

User-Generated 106

Martech

MAY 8, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” More ad revenue for Google.

Advertisers 102

Advertisers Advertising Price Search Marketers 102

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%.

CRM 114

CRM Marketing Automation Platform Marketing Marketers 114

Search Engine Land

SEPTEMBER 10, 2024

The fine, initially imposed in 2017 , was upheld by the EU Court of Justice today. While Google has already made changes to comply with the 2017 decision, this ruling could lead to further adjustments in how Google shares data, algorithm transparency and more, impacting how advertisers strategize and spend their budgets. billion (€2.4

Price 76

Price Advertisers Advertising 76

Search Engine Land

AUGUST 29, 2023

However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. capitalizing brand/product names) in titles and meta descriptions. 100% agreement.

Finance 128

Finance Retail SEO Product 128

Backlinko

MARCH 13, 2024

2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Here’s a detailed breakdown of iPhone vs Android market share over time: Note: Data for 2024 is incomplete (as of February). Year iPhone (iOS) Android 2009 57.9% 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2% million.

Branding 113

Branding Marketing Marketers 113

Search Engine Land

MAY 24, 2024

If you need a refresher or weren’t around in 2017, I highly suggest reading Google’s “One True Answer” problem — when featured snippets go bad. History repeats. This may feel like déjà vu all over again for those of us who remember Google’s many issues with featured snippets. Goog enough.

Health 131

Health Advertisers Advertising Product 131

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6%

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Martech

JUNE 13, 2024

Among the notable Oracle investments in adtech: BlueKai (2014) Datalogix (2014) AddThis (2016) Crosswise (2016) Moat (2017) Grapeshot (2018) In 2022, a class action lawsuit alleging Oracle sold personal information to third parties without consent demonstrated just how hard it was becoming to be a data company in the digital advertising business.

Advertisers 117

Advertisers Advertising Customer 117

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. See it in action in this video tutorial.

Real Estate 144

Real Estate Email Marketing Branding Management 144

Hubspot Marketing

OCTOBER 4, 2023

Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. Hello Sunshine first started generating popularity with audiences through a modern book club model , reminiscent of Oprah’s book picks in the 90s.

Gen Z 125

Gen Z Branding Advertisers Advertising 125

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” But as I learned in teaching the Master Class, we are trying to accomplish things I wrote about in 2017. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.

Email Marketing 126

Email Marketing User-Generated Marketing Automation Platform Customer 126

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. The Stanley brand has been around for over 100 years and was best known for goods that could stand up to outdoor activities.

PR 123

PR Influencer Marketing Branding Marketing Strategy 123

Sprout Social

AUGUST 25, 2020

At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines. — Twitter Support (@TwitterSupport) November 9, 2017. For a while, anyone could send in an application to be considered for Twitter verification.

Health 141

Health Fashion Branding Place 141

Martech

JANUARY 7, 2022

The video is actually from 2017. If you’ve been reading the Twitter, you might have caught a bleak demo from Walmart , and all the geniuses throwing food, or virtual gallons of milk, at it over the last couple days.

Shipping 109

Shipping Food Advertisers Advertising 109

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

Automobile 102

Automobile Marketing Marketers Social Media Marketing 102

Search Engine Land

JUNE 24, 2024

Since launching in 2017, Local Services Ads have evolved, but the manual dispute system has become challenging to scale and vulnerable to gaming. How it works: Google’s machine learning models will automatically review all leads. Invalid leads will be credited without manual disputes. Credits typically are applied within 30 days.

Advertisers 97

Advertisers Advertising Product 97

Hubspot Marketing

NOVEMBER 26, 2024

Aja Frost, who started on the Blog team in 2017 (back when "SEO strategy" was based on our own personal whims that day), knows Google's value better than anyone. The HubSpot Blog team has been running on Google fumes for years, and we've racked up millions of views in organic traffic based on high-intent searches.

SEO 100

SEO Marketing Marketers Content Marketing 100

Hubspot Marketing

APRIL 25, 2023

Inspired by Lofi Girl The ad takes clear inspiration from Lofi Girl , a popular YouTube channel that streams Lofi music 24/7 and has racked up billions of views (yes billions, with a B) since 2017. Recently, the Lofi Girl YouTube channel made headlines for unlocking a new character.

Manufacturing 137

Manufacturing User-Generated Traditional Marketing Education 137

Hubspot Marketing

JANUARY 12, 2023

Brown first gained momentum online in 2017 when she posted a viral video on Facebook raving about the TTLA sandwich from Whole Foods, eventually becoming a brand ambassador for the grocery chain. In 2020, she created a TikTok account sharing vegan cooking videos and inspirational pep talks, and her content took off.

Food 132

Food Branding Product Marketing 132

Search Engine Land

FEBRUARY 20, 2023

Google to sunset Google Site Search by end of 2017 2017: Google told their Site Search customers they had to find a new internal search engine service. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

FEBRUARY 2, 2024

It was last updated in 2017. This version is about half the size of the second version and is primarily written for people who are SEO newbies. Google’s SEO Starter Guide was originally released in 2008 as a PDF version. What changed. Google announced that the new version is “pocket-sized version of the SEO Starter Guide.”

SEO 122

SEO Promotion Place Management 122

Martech

AUGUST 13, 2024

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017.

Advertisers 104

Advertisers Advertising Law Marketing 104

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers New Technology 137

Search Engine Land

OCTOBER 3, 2023

In 2017, 19.8 In 2017, the Andrianos family launched the Hercules Candy YouTube channel, which offered viewers a behind-the-scenes look at how treats like strawberry lemonade hard candy were made. In 2015, 14.8 million creators uploaded 194 million YouTube videos, which got 5.1 trillion views. In 2016, 18.1 trillion views. In 2018, 18.4

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Search Engine Land

JANUARY 6, 2023

2017: Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account by Jacob Baadsgaard. 2017: How Apple Could Play Spoiler For The Search Ad Business by Mark Ballard. 2017: Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season by Purna Virji.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

AUGUST 6, 2024

” Chris Ridley , Head of Paid media predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017.

Advertisers 116

Advertisers Advertising Law Branding 116

Hubspot Marketing

JANUARY 19, 2023

After the acquisition of Carol’s Daughter by L’Oréal USA in 2014 and Sundial Brands (Shea Moisture) by Unilever in 2017, buyers had concerns over the effectiveness of the products and felt these brands were no longer aiming to serve the initial customer base that made them popular in the first place.

Product 122

Product Branding Place Marketing Strategy 122