Martech

JUNE 27, 2022

A subscription price increase earlier this year led to a loss of about 200,000 subscribers. So, even though its revenue continues to grow, it is looking to bolster them with a lower-priced, ad-supported subscription option. From outside, Netflix’s subscription price increase, the fourth since 2018, seems an odd choice.

Price 105

Price Advertising Advertisers Digital Marketing 105

The CMO Survey

FEBRUARY 26, 2020

One explanation may lie in an increased ability to demonstrate social media impact on company performance, with 30% of marketers now reporting the ability to prove the impact quantitatively—up from 18% in 2017. #5 5 – Mobile Marketing. How do marketers think customer needs are shifting?

CMO 130

CMO Retail Price Communications 130

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. The company started out some 30 years ago helping airlines with dynamic pricing. This isn’t new.

Customer Journey 98

Customer Journey Customer B2C Price 98

Search Engine Land

JANUARY 23, 2023

Spotted: New Google ad label test with green outline on white background 2017: The new look was seen in the UK on desktop. Merkle: Google Q4 search growth aided by changes other than ETAs 2017: Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.

Search Marketers 74

Search Marketers SEO Marketing Marketers 74

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. Team and Leadership at NP Digital.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Marketing Insider Group

NOVEMBER 18, 2020

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Marketing Insider Group

AUGUST 30, 2019

Senior leadership teams also expect marketers to demonstrate ROI of their marketing efforts, but this is extremely difficult as marketers feel they do not have the proper tools to do this. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10