Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

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Whitepaper Entertainment Health Content Marketing 111

Adobe Experience Cloud Blog

MAY 3, 2016

Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide.

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Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92