Litmus

JANUARY 4, 2019

“Email marketers will continue to become more comfortable using artificial intelligence and machine learning features to help scale their campaigns,” says Bridgette Darling, Product Marketing Manager, Adobe Campaign. Yes Marketing’s Caldwell is seeing this shift in what their clients are asking for.

Copywriting 110

Copywriting Gen Z Whitepaper Email Marketing 110

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” — Patricia Jaen (@patriciajaenv) July 31, 2018. Maybe you’re gearing up for a big marketing blitz, and need more copywriters.

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

CXL

JUNE 2, 2022

In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We Keep doing what works.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Unbounce

OCTOBER 20, 2023

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Also, try varying the size and color of the text.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105