Martech

OCTOBER 4, 2021

Then they started getting picked off and integrated into broader marketing suites. Salesforce’s acquisition of Datorama happened way back in 2018. Brearton shared that CabinetM did replace their CRM during this time period. We were able to combine our marketing automation and CRM and do a lot more,” she said. “So

CRM 114

CRM Health Customer Journey Performance Marketing 114

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Posted by Citadel Careers on Wednesday, May 16, 2018. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

The CMO Survey

JULY 11, 2019

Marketers are smart, innovative people. They were early into digital technology and have used marketing automation solutions, CRM platforms and social media to deepen customer relationships and drive measurable business value. So what is behind the social media investment and performance disconnect we see in The CMO Survey ?

CMO 100

CMO Advertising Advertisers B2C 100

Bannerflow

APRIL 16, 2020

Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. There are some essential strategies every marketer should adopt in order to perform effective personalised marketing.

Advertising 98

Advertising Advertisers Fashion CRM 98

Bannerflow

APRIL 16, 2020

Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. There are some essential strategies every marketer should adopt in order to perform effective personalised marketing.

Advertising 52

Advertising Advertisers Fashion CRM 52

Bannerflow

APRIL 16, 2020

Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. There are some essential strategies every marketer should adopt in order to perform effective personalised marketing.

Advertising 45

Advertising Advertisers Fashion CRM 45

Marketing Insider Group

AUGUST 30, 2019

One of the most common questions marketing leaders get asked is, “How much should I be spending on marketing?” Informed by hundreds of marketing executives, the Sagefrog report found that the magic number for 2019 is 10% or more of a yearly budget. Create Content that Addresses Your Customer Journey.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10