Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Hubspot Marketing

MARCH 11, 2019

In 2018, there were over 3.2 These features allow your visitors and followers to click on products you’ve shared in posts to view information such as price, material, and size. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9 Let's dive in. Increase Brand Awareness.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

AUGUST 18, 2022

But that discrepancy in pricing is exactly why these designers and Target brand decided to partner with one another. Although the four-piece luggage set goes for a whopping $20,000, the price is right for the target customer, as the BMW i8 starts at $135,700. See what I mean?

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. That is, they’ll only click if they identify with the demographic shown and are interested in a trip at this price point. What’s great about these ads.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Econsultancy

FEBRUARY 23, 2022

When it comes to what consumers prefer about these services, more than half of them say that platforms like Netflix, YouTube and Prime Video had higher entertainment value than linear TV channels, often for a much lower price.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

SEPTEMBER 9, 2020

The ad includes a cover photo or video, plus four smaller product images with pricing and other details. Audience considerations: Instagram is most popular with millennials. Plenty of Generation Z and Gen Xers also use the platform. Source: Facebook. Collection ads. Consideration. Conversion. Source: Instagram.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. A study published by Bazaarvoice in 2018 registered that 82% of smartphone owners consult the internet on purchases they are about to make. B2C customers are often looking for products that give them the most utility for a lower price.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner).

Gen Z 116

Gen Z Fashion Influencer Marketing Millennials 116

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. 2018 research shows how an advertising hiatus can impact brands’ long-term sales. US and UK social media users most likely to advocate for a brand on price and/or value for money.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches).

User-Generated 139

User-Generated CRM Marketing Marketers 139