Remove 2018 Remove Marketing Mix Remove Marketing Strategy
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3 strategies to navigate change as digital privacy evolves

Martech

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

Transform 117
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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. These are the telltale signs of an emerging category.

SEO 98
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How to Respond to the Loss of Third-Party Cookies

Litmus

The upcoming cookie changes come after a few privacy legislation and policy changes in the past handful of years: GDPR General Data Protection Regulation (GDPR) is a European Union law that went into effect in 2018 that requires companies to collect affirmative consent from email subscribers. than strategies that rely on third-party cookies.

Law 115
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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage.

Branding 111
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Posted by Citadel Careers on Wednesday, May 16, 2018. But they wanted to better coordinate their brand and performance marketing goals. So, they decided to bring their social marketing strategy in-house. Respondents in our survey specifically singled out multi-touch and market mix modeling attribution.

Gen Z 145
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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities. Let's fast-forward to 2018: I discovered that Google had changed gears. My client was planning to run a marketing campaign starting in October.

SEO 73
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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.