Remove 2018 Remove Marketing Plan Remove Millennials Remove Promotion
article thumbnail

Social Media Marketing: The Ultimate Guide

Hubspot Marketing

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? In 2018, there were over 3.2 Let's dive in. Increase Brand Awareness. Learn From Competitors.

article thumbnail

Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

An expert’s guide to influencer marketing

Sprout Social

Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks.

article thumbnail

Interactive video: why your marketing strategy needs this type of content

Rock Content

In a report shared by Forbes in 2018, videos were already considered the most effective way to reach people. In the last two years, gamification has been gaining more space in the marketing world, and many people have already taken advantage of this strategy. And interactive video fits just like a glove in this tactic!

article thumbnail

A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

Remember when millennials disrupted the way we work with remote work and telecommuting? The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. The Benefits of Using AI Digital Assistants in Marketing. And late adopters?

Marketing 136
article thumbnail

Instagram Marketing: The Ultimate Guide

Power Digital Marketing

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. Promote brand exposure – Brand awareness is one of the golden tickets to a thriving business.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. (Statista). Button ).