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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145
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Social Media Marketing: The Ultimate Guide

Hubspot Marketing

There are a variety of reasons why your company should use social media marketing, but we’ve created a list of four of the most beneficial reasons to consider. In 2018, there were over 3.2 Generate Leads and Boost Conversions. billion users. billion users. Let's dive in. Increase Brand Awareness.

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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Users are most engaged on social media when they’re entertained.

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Instagram Marketing: The Ultimate Guide

Power Digital Marketing

500 million daily users 3. Two billion monthly active users globally, projected to grow to 2.5 A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand.

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An expert’s guide to influencer marketing

Sprout Social

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Keep in mind that the article covered only a subset of influencers: young, Instagram users. The value of influencer marketing.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

Effective Email Marketing Campaigns. An email marketing campaign is as effective as its ultimate goal. Traffic Generation Email Marketing Campaigns. One of the biggest benefits of email marketing? Revenue Generation Email Marketing Campaigns. Marketing Campaign: Re-Engagement Campaign.

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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. You’re going to make better marketing decisions for your audience in seconds. And late adopters? ” you cry.

Marketing 136