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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Let’s get started. Source: Digital 2020.

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). Instagram age demographics. adults: Ages 18–24: 75%. 43% of U.S.

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Social Media Marketing: The Ultimate Guide

Hubspot Marketing

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. But why is social media marketing so important? Benefits of Social Media Marketing.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. We're thinking more ice cream might solve your problem.