Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Let’s go dive into the timeline of events. 2011 - Keek , another video-sharing social media service, launched.

Gen Z 126

Gen Z User-Generated Transform Social Media Marketing 126

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo.

Gen Z 136

Gen Z Millennials User-Generated Advertising 136

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2018, 18.4 In 2016, 18.1 trillion views. In 2017, 19.8

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Once you are comfortable, podcast production still requires a significant investment of time.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. Evidence shows that mixed-age teams are more innovative and productive.

Gen Z 89

Gen Z Millennials Health User-Generated 89

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. YouTube user statistics.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 In a 2018 study based in the U.K.

Millennials 139

Millennials Shipping Entertainment eCommerce 139

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

NOVEMBER 17, 2023

This was a clever way to embrace the television and movie reboot trend of 2018 and 2019 while still highlighting the best Australia has to offer for tourism. The dynamic duo from the 1992 classic Wayne’s World appealed to nostalgic millennial audiences while also nodding to the present with a Tik-Tok-dancing Cardi B cameo.

Customer 116

Customer Millennials Advertising Advertisers 116

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Source: Digital 2020. Snapchat for business statistics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Martech

SEPTEMBER 13, 2021

You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The entire process is automated.

Customer 117

Customer Branding User-Generated Millennials 117

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. They want to believe in the people behind their favorite products and feel good about the choices they make when shopping.

Branding 112

Branding Key Performance Indicator Transform Millennials 112

Neil Patel

APRIL 5, 2021

With this kind of established brand identity, Five Guys can lean on the quality of their products more often. In this ad, they are showcasing one of their best-loved products: the burger bun. Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King.

Food 83

Food Advertising Advertisers Millennials 83

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 110

Influencer Marketing Shoppers Millennials Marketing 110

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. Additionally, consumers treat social media as a feedback loop where they can report issues with products, leave a review or privately message a company. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. In 2018, video on YouTube generated around $3.36

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

MARCH 12, 2020

Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. 77% of remote employees say they're more productive when working from home. Remote Employee Productivity and Behaviors. 77% of remote employees say they're more productive when working from home.

Millennials 141

Millennials Analytics Communications Management 141

Hubspot Marketing

JULY 6, 2022

There's a lot of content out there about productivity - everything from hacks to shortcuts to tips and tricks for how to get more done in less time. If you want to surf the internet in a semi-productive way – but not so productive that you actually have to leave the house – then check out Supercook. Lifehacker.

Real Estate 145

Real Estate Entertainment Millennials Place 145

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media Marketing 105

Social Media Marketing Marketing Marketers eCommerce 105

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Econsultancy

DECEMBER 6, 2021

Combined with a similar uplift in spend on marketing and sales collateral, this indicates brands are pivoting their products and services to keep up with heightened longer-term demand borne from Covid-19. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. In 2018, there were over 3.2 Sell your products through your social profiles. Let's dive in.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Econsultancy

FEBRUARY 18, 2022

According to a 2018 survey by Forrester , 68% of US consumers say that their social values shape their shopping choices. Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. Growing a younger customer base is crucial to any financial service company’s future success.

Branding 96

Branding Millennials Entertainment Transform 96

Hubspot Marketing

JANUARY 20, 2020

This condition especially impacts millennials. A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. The Pomodoro Technique is a productivity strategy where you schedule spans of time into work time and break time.

Energy 121

Energy Health Millennials Marketing 121

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Product reviews.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Rock Content

NOVEMBER 17, 2020

The point is, after having the unique experience of buying and using the product, people quickly spread the news. The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Consider the millennials , for example.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Dana Nicole

FEBRUARY 1, 2021

As TikTok continues to grow and offer more products for businesses , people have started wondering whether they should focus their attention on TikTok, or if they should stick with Instagram. In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Emphasize Results.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful. Posted by F1 on Thursday, October 11, 2018. They do it with taste, by not inserting themselves or their product into the issue. Learn more: [link].

Customer 103

Customer Gen Z Manufacturing Energy 103

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. How to Use Google My Business: Highlight all the information about your business, such as opening hours, your website, products, menus, location, and other essential details. Instagram has all that and then some.

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. What is viral marketing, anyway?

Gen Z 104

Gen Z Marketing Marketers Promotion 104

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? Marketing Trends in 2018. The top 2018 marketing trends centered on a strong relationship between the consumer and the brand.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Neil Patel

DECEMBER 29, 2020

Many older brands have done the latter, using the more relaxed, casual tone on social media to shed their stuffy reputations and inject their products with a fresher (or even a snarkier) persona. Take Chase Bank’s tweet ostensibly advising a Millennial. MoonPie is a great example. They’re not even thinking about retirement.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145