Sprout Social

NOVEMBER 29, 2018

2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy. Content marketing generates over 4x more leads than PPC per $1000 within 36 months.

User-Generated

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Transform

Hootsuite

JANUARY 6, 2020

Asking a question can be a great way to get people involved, like Kylie Jenner did in this post: Planning on filming more YouTube videos soon. Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Of course, not all businesses use Facebook to market physical products.

Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute.

Digital Marketing

Marketing Insider Group

MAY 31, 2021

Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. They also know how to think outside of the box to grab users’ attention, as in their #ExtraShotOfPride campaign to celebrate Pride month in June 2019. The Best Brands on Social Media Today. Shopify targets every entrepreneur.

Branding

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. and How will social media marketing help achieve them? And that social segment is key.

Social Media Marketing

Hootsuite

JULY 15, 2020

Here’s what they found: Persona 1 (B2C): Jim Watson, a sports fan. Posted by Salford Red Devils RLFC on Wednesday, March 6, 2019. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Senior marketing and communications rep for a major soccer team. Manages a small team of social marketers.

Analytics