Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122

Hubspot Marketing

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. Here are a few ideas. It’s hard to beat a tweet.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Content Marketing Institute

NOVEMBER 27, 2018

Email marketing automation, Jessica says, can “bring that ship of people to your great content, with the goal of them spending time with you, getting to know you better, and maybe moving down that funnel.”. This is all orchestrated via Meritage Home’s marketing automation platform. The key is to get started.

Email Marketing 108

Email Marketing Shipping Real Estate B2C 108