Remove 2019 Remove Direct Mail Remove Email Marketing
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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Nurture with email: Now you have their details, it’s time to build the relationship. Use email marketing principles to “drip” more content and add more value over time. Direct mail is another medium that still works wonders (as long as you consider your local and state laws).

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Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI

Litmus

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot Marketing

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.

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16 marketing automation platforms your organization should consider

Martech

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. Acquia made three acquisitions in 2019: Mautic (May), Cohesion (September) and AgilOne (December). ActiveCampaign.

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Traditional Marketing vs. Digital Marketing: Why Not Both?

Hubspot Marketing

When trying to choose between traditional and digital marketing, why not look at both? What is Traditional Marketing? Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. What is Digital Marketing?

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3 Mega-Trends from Litmus Live 2018

Litmus

As we’ve seen in our own research, email teams spend a lot of time in the production phase of the email marketing process. Anything teams can do to shorten that phase—while maintaining quality and avoiding errors—has the potential to improve the lives of team members, not to mention the ROI of email marketing efforts.

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Email Marketing Budget Changes in 2019: Where Email Teams Invest More—And Where They Cut Back

Litmus

Whether email marketing is a new part of your business or an established component, building your budget for the year—and deciding how exactly you’ll spend it—can be a daunting task. Did you ever wonder how your peers spend their email marketing dollars? 46% of brands are increasing their overall email marketing budget.