Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Gen Z craves authenticity and the raw, unfiltered look. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 131

Branding Fashion Gen Z B2C 131

Digital Marketer

MARCH 13, 2023

Attend digital marketing conferences and events Whether you’re looking to build your skills, explore new marketing strategies, or connect with like-minded professionals, attending industry conferences can be an invaluable experience. Look for businesses and individuals who complement your brand and its values.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hootsuite

FEBRUARY 1, 2022

What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. This approach extends beyond stunning visuals; it’s about synchronizing your marketing goals with the calendar.

Social Media Marketing 93

Social Media Marketing Transform User-Generated Gen Z 93

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 102

Gen Z User-Generated Millennials Marketing 102

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. China’s annual luxury online penetration increased from 13% in 2019 to 23% in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 131

Shoppers Product Gen Z Promotion 131

Hootsuite

SEPTEMBER 9, 2020

But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done. Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started. 10-step YouTube marketing strategy. 10-step YouTube marketing strategy.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 116

Shoppers Retail Finance User-Generated 116

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok added more than 181m global MAUs in H1 2020. in Q4 versus Q3.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Have an ad promoting the release of brand new running shoes? It’s a no-brainer for brands.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Have an ad promoting the release of brand new running shoes? It’s a no-brainer for brands.

Advertising 52

Advertising Advertisers Gen Z Place 52

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. Have an ad promoting the release of brand new running shoes? It’s a no-brainer for brands.

Advertising 40

Advertising Advertisers Gen Z Place 40

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion monthly users.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Hubspot Marketing

JANUARY 3, 2024

Pro tip: If you want a funny commercial that isn't generic, be sure to first address the situation in a way your viewers would expect and then take an unexpected turn. Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle.

Advertising 126

Advertising Advertisers Food Gen Z 126

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Here are a few ways brands can continue to incorporate Snapchat into their marketing strategies.

Gen Z 126

Gen Z Millennials User-Generated eCommerce 126

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. Only YouTube had more downloads in 2018 (2019 statistics are not yet available). increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. Source: Digital in 2019 report. Craft a compelling message. Facebook demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. Heightened demand from advertisers has and is expected to steer cost per click upwards on the platform as a result.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 115

Market Trends Content Marketing Gen Z User-Generated 115

Hubspot Marketing

NOVEMBER 2, 2020

For example, Raising Cane's Restaurant partnered with famous TikTok influencer Chase Hudson to promote their business (you can check it out in the video below). They paired their Branded Effects sticker with a hashtag challenged that generated over 100,000 videos of user generated content. Stuntin' On You - Tyla Yaweh.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Buffer Marketing

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Insight : Explore how paid features on these platforms could affect engagement and advertising strategies.

Gen Z 91

Gen Z User-Generated Transform Education 91

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. Facebook Usage Stats Facebook has 3.03

Gen Z 115

Gen Z User-Generated Millennials Advertising 115

Hubspot Marketing

SEPTEMBER 18, 2019

Examples of successful influencer marketing strategies range from Stride Gum's partnership with DJ Khaled to Glossier's partnership with micro-influencers and "regular women". In 2019, computer-generated influencers like Miquela Sousa might argue, "No.". million followers: By all accounts, the post looks real.

Gen Z 143

Gen Z Advertising Advertisers Influencer Marketing 143

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. In October 2019, the brand dropped an originally produced hit “ Eyes, Lips, Face ,” in collaboration with a Grammy-award winning songwriter. But TikTok disrupts that. The team behind e.l.f.

Branding 119

Branding Gen Z Fashion Energy 119

CXL

OCTOBER 31, 2022

A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. Marketers can get caught up in creating buyer personas that they think represent their best customers, then scratch their heads when they don’t get results. Capture leads for your sales and marketing teams to nurture?

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. It’s also still growing: Reddit added 30% more users in 2019 and doubled its valuation in 2021. Source: Statista.

Gen Z 142

Gen Z Finance User-Generated Transform 142