Buffer Marketing

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. In 2020, with the tourism space suffering its worst crisis ever, I decided to start an agency dedicated to fixing that. Or they may say they want a whitepaper.

Whitepaper

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. — Forrester (@forrester) November 29, 2020. Share testimonials as social proof.

Whitepaper

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. 60% of B2C marketers are committed to content marketing. 79% of B2B buyers share white papers with their coworkers. Content Marketing Institute ). Optinmonster).

Digital Marketing

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. — Josh Stevens (@Josh_Stevens87) September 23, 2020. — Fast (@fast) September 28, 2020. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives?

Social Media Marketing

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? Download a white paper. How should B2C marketers use GA4? But how can the country’s top 100 advertisers, which are all B2C companies, use GA4 to optimize their digital marketing strategy? EVCs have been available since September 2020. How should B2B marketers use GA4?

Digital Marketing

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines.

Content Marketing

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. White papers. In 2020, 85% of businesses used video as a marketing tool. Source: Semrush. Your goals will lead you to choose the right channels for your business. Study Your Target Audience. Case studies.

Digital Marketing

Lynton Web

JUNE 8, 2023

This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Common examples of content include eBooks, blogs, demos, webinars, whitepapers, guides, checklists, infographics, and landing pages. How to Perform a Content Audit Here’s how to perform a content audit so you can see success in your marketing campaigns.

Whitepaper

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads. On the flip side, all marketers know many platforms today are overcrowded with advertisers.

Pharmaceutical

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. B2C Digital Marketing. For B2C brands, think of testimonials a little more loosely. In fact, there are about 4.9 Testimonials.

Digital Marketing

Marketing Insider Group

SEPTEMBER 14, 2023

If you haven’t revisited your buyer personas, accounts, and general audience segments with fresh research since March 2020, you might still be sabotaging yourself. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. Research your audience consistently. Listen to them.

Content Marketing

Welcome Software

MARCH 29, 2022

So at the end of 2020, Orolia decided to try out Welcome’s content calendar software. If you’re targeting B2C Gen Z buyers, on the other hand, platforms like TikTok and YouTube are typically a better bet. We resorted to an excel file to track campaigns in one place and soon enough, it had 8 tabs!

Gen Z

Marketing Insider Group

OCTOBER 26, 2020

Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. This shift has been happening gradually for a long time in the B2C world, but the change has been more abrupt in B2B sales. Content marketing is a long game.

Content Marketing

Moz

JANUARY 17, 2021

It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage. But 2020 changed all that.

Whitepaper

Marketing Insider Group

JANUARY 11, 2021

After a year like 2020, we could all use some new perspectives and extra inspiration. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. You don’t have to worry about scheduling flights and other logistics. Top 2021 Marketing Conferences You Won’t Want to Miss. 100% Virtual | July 12-14.

Digital Marketing