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Top Ten Results from the February 2020 CMO Survey

The CMO Survey

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Companies continue to approach the development of new marketing capabilities by building them on their own—57.9% 9 – Marketing Jobs. 1 – Growth Strategies.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020.

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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Companies reported that 8.2% Of these losses, 28.1%

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Marketing leaders believe that having the right talent contributes most to future organic revenue growth (40.1

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Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up. billion in 2018 to $15.2

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Let’s go for a sprint: Thursday’s Daily Brief

Martech

A successful IPO in February this year came on the back of heightened demand for virtual experiences in 2020. While everyone figures out the future of in-person, virtual and hybrid if and when COVID-19 ebbs, players in this space are wise to build on recent success with new innovation. Drafting the new marketing org chart.

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